The Real Life Webcomic Edit
Scary Go Round was a paranormal webcomic by John Allison, running from 2002 to 2009. It was preceded by Bobbins and succeeded by Bad Machinery and Giant Days, which covers Dark Esther's university career.
The In-Universe Comic Label Edit
Scary Go Round was also used as the publisher imprint for the line of comics which the Expecting to Fly miniseries was purportedly part of, with "Retro Marvel" cover style and "house ads" and editorial columns promoting various not-actually-existent other comics in the line, such as Mordawwa. (Giant Days #23 reveals that these comics are in-universe regarded as "indie stuff", since they are co-existing with many properties from the real life major labels Marvel and DC.)